Unit Economics Calculator (by business model)
ReasoningWhat one order, subscription, hour, or cover really earns. Switch between D2C, SaaS, services, and restaurant models and watch the gross → contribution → net ladder resolve.
The unit is one billable hour. Selling time: what an hour earns after utilization and overhead.Set your numbers and the ladder resolves live — then download a branded Excel where every result is a formula off your inputs. The math the P&L (and QuickBooks) won't break out for you.
R1 · realized rate
$135.00
90% of rack — what you collect
R2 · gross margin / hr
$68.43
46% of rack — after loaded labor
R3 · net margin / hr
$35.15
23% of rack — after overhead
Best filled in on a bigger screen
This calculator has a lot of inputs — open it on a laptop or desktop to work through them comfortably. You can still switch presets above, read the ladder, and download the Excel below.
Break-even utilization
48%
bill less than this and the biller loses money
Revenue ÷ salary
2.4×
$47,520 net/biller — 3× is the rule of thumb
Want the full walk-through? Read the series: D2C, SaaS, services, restaurants, and contractors.
Want this on your real numbers? Wauvel builds it straight from your QuickBooks.
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