Privacy Policy
How Wauvel collects, uses, shares, and protects information when you use the service. Read alongside our Terms of Service.
The short version
What we do with your data
Your financial data goes in encrypted, sits encrypted, and only leaves to generate your report.
Connect QuickBooks if you like — it's read-only, runs through Intuit (never your password), and you can disconnect anytime.
The AI that writes your commentary never sees your name, email, or file names — just the numbers.
We never sell your data, run ads against it, or share it with brokers. The AI provider can't train on it.
Analytics are first-party only, and run only if you accept cookies — no third-party trackers, no ad networks.
Delete everything anytime by emailing us. The full legal version is below.
If anything is unclear, ask us.
Section 01
What this coversWhat this policy is, and how it fits with our other terms.
01.1
Scope.
This Privacy Policy describes how Wauvel(“we”, “us”, “our”) collects, uses, shares, and protects information when you visit wauvel.com or use the Wauvel service.
01.2
Read alongside the Terms.
This policy works together with our Terms of Service. The Terms define the contract between you and Wauvel; this policy explains what we do with the information you give us along the way.
Section 02
What we collectThe information we collect, by category.
02.1
Account information.
When you sign up, we collect your email address and a one-way hash of your password. We don't store your password in readable form — only the hash, used to verify future sign-ins.
02.2
Financial content you upload.
The financial statements you upload — profit and loss statements, balance sheets, transaction exports — are the core data you put into Wauvel. We store them encrypted, scoped to your account.
02.3
Reports we generate for you.
Each report you generate is stored in your account so you can revisit it. Reports contain calculated values, written commentary, and references to the source data.
02.4
Account activity.
We log basic activity — sign-in timestamps, uploads, report generations — to operate the service, debug issues, and detect misuse.
02.5
Device and connection data.
When you load the site or service, our servers receive standard request data — IP address, browser type, request timestamps, and pages requested. We use this for security, abuse prevention, and operational debugging.
02.6
Payment information.
If you subscribe, payment is processed by our payment processor (Stripe). We don't store full credit card numbers. We do store the customer ID Stripe issues us, the subscription status, and the last four digits of the card for display purposes.
02.7
Data from a connected QuickBooks account.
If you choose to connect a QuickBooks Online company, we use Intuit's official authorization to read your financial reports — your profit and loss statement (including transaction-level detail), balance sheet, cash flow statement, and chart of accounts — along with your company name, so we can generate your reports. We only read this data: we do not write to, modify, or delete anything in your QuickBooks account. Connecting is optional, and you can disconnect at any time (see 06.5).
02.8
Usage analytics.
If you accept analytics cookies (see 08.1), we collect first-party usage data to understand how the site and service are used: the pages you view and buttons you click, the referring site and any UTM campaign tags from the link you arrived through, your device type, and your country (derived from your IP, which we do not store). We keep a random visitor and session identifier in your browser's local storage for this; when you are signed in, we also associate these events with your account. This is first-party only — never shared with advertisers and never used to track you across other websites. If you decline, none of it runs.
02.9
Newsletter and marketing list.
If you subscribe to our newsletter or content updates, we store the email address you give us and where you signed up from, so we can send what you asked for. You can unsubscribe at any time.
02.10
Referrals.
We operate a referral program. If you arrive through someone's referral link, we store a referral code in a cookie (only if you accept analytics cookies) so the referrer can be credited if you subscribe. If you refer others, we record which accounts you referred and the commissions you earn. See Section 06.7 of the Terms of Service for how the program works.
02.11
What we don't collect.
We don't ask for your business legal name, EIN, or tax ID. We don't run third-party advertising or behavioral tracking. We don't track you across other websites.
Section 03
How we use itWhat we do with the information you give us.
03.1
To run the service.
We use Your Content and account information to generate your reports, store them in your account, and provide the service you signed up for.
03.2
Customer support.
If you contact us, we use your email and any context you share to respond.
03.3
Service communications.
We may email you about account activity (sign-in attempts, password resets), billing (renewals, failed charges), and material changes to these policies. You can't opt out of these — they're operationally required.
03.4
Product communications (optional).
We may also send occasional product updates. You can opt out of these from your dashboard or any email footer; doing so will not affect the service communications above.
03.5
Security & abuse prevention.
We use account activity and device data to detect unauthorized access, abuse, fraud, and violations of our Terms — including the business-use-only provisions in Section 03 of the Terms of Service.
03.6
Improving the service.
We may use aggregated, de-identified usage patterns (for example, “X% of uploads include a balance sheet”) to understand how the service is used and improve it. This never includes identifiable customer data.
03.7
Referrals and updates.
If you take part in our referral program, we use the referral data in 02.10 to credit referrers and pay commissions. If you join our newsletter, we use your email to send the updates you asked for, until you unsubscribe.
Section 04
How we share itWho else sees your data, and why.
04.1
The AI provider (Anthropic).
To generate your report, the calculated values and line-item categories from Your Content — whether you uploaded it or we retrieved it from a connected QuickBooks account — are sent to Anthropic's Claude API. The same API powers our optional conversational features — the in-app assistant you can ask about your numbers and the site-wide help bubble — so text you type into those is sent to it as well. For report generation we do not send your name, your email, the file name, your business name, or any QuickBooks account identifier. Anthropic's API terms prohibit training on customer data.
04.2
Infrastructure providers.
We use third-party infrastructure to host the service — including Supabase (database and authentication) and Vercel (hosting). These providers process data on our behalf under written data processing terms and only as needed to operate the service.
04.3
Payment processor.
Subscription payments are processed by Stripe. Stripe handles card data directly; we receive only the limited information described in 02.6.
04.4
Legal compliance.
We may disclose information if required by law, court order, or to respond to a valid government request, or to protect the safety, rights, or property of Wauvel, our users, or the public.
04.5
Never sold. Never used for ads. Never used to train AI.
We do not sell your personal information or Your Content — including any data we retrieve from a connected QuickBooks account. We do not use it for advertising. We do not share it with data brokers. We do not use it to train any AI model, and the AI provider is contractually prohibited from training on it.
04.6
Business transfers.
If Wauvel is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. We will notify you in advance, and your information becomes subject to a different privacy policy.
Section 05
How we secure itThe practical steps we take to keep your data safe.
05.1
Encryption.
Data is encrypted in transit (HTTPS) and at rest (encrypted database and object storage).
05.2
Access controls.
Per-user storage paths and database row-level security ensure that only your account can see your data. Our infrastructure cannot bypass this without going through the same authentication wall you do.
05.3
Employee access.
A small number of authorized personnel may access systems for debugging or support, only as necessary, and under strict confidentiality and access controls.
05.4
Connected-account tokens.
When you connect QuickBooks, Intuit issues us access tokens that authorize the connection — your QuickBooks password is never shared with us. We encrypt those tokens (AES-256-GCM) and never store them in plaintext. They are accessible only to the server-side process that retrieves your reports, and are revoked at Intuit and deleted when you disconnect.
05.5
No system is perfectly secure.
While we work hard to protect your information, we can't guarantee that all transmissions and storage are absolutely secure. If we become aware of a breach affecting your data, we will notify you in accordance with applicable law.
Section 06
How long we keep itRetention windows for each category.
06.1
Your Content.
Files and reports you generate are retained in your account until you delete them or close your account. After account closure, we retain Your Content for up to 30 days, then delete it.
06.2
Account records.
We retain basic account records (email, account creation date, subscription history) for as long as your account is active, plus a period afterward for legal, tax, and accounting purposes (typically up to seven years).
06.3
Activity logs.
Operational logs (sign-ins, request logs) are retained for up to 90 days, then aggregated or deleted.
06.4
On request.
You may request earlier deletion of Your Content at any time. See 07.3.
06.5
Connected accounts.
You can disconnect QuickBooks at any time. When you do, we revoke the connection at Intuit and delete the stored access tokens. Reports already generated from QuickBooks data are retained in your account like any other report until you delete them or close your account.
Section 07
Your rightsWhat you can ask us to do with your data.
07.1
Access.
You can see the information associated with your account — your email, your subscription status, and Your Content — directly from your dashboard.
07.2
Correct.
You can update your email or password from your dashboard. For anything else, email us.
07.3
Delete.
Email hello@wauvel.com to request deletion of Your Content. We will delete the requested files and the reports derived from them within 24 hours, except where we are required to retain certain records for legal, tax, or accounting purposes.
07.4
Export.
On request, we will provide a copy of Your Content and your reports in a portable format.
07.5
Withdraw consent.
You can stop using the service at any time by canceling your subscription and requesting account deletion.
Section 08
Cookies & trackingWhat we set in your browser, and what we don't.
08.1
Cookies and local storage.
Essential cookies keep you signed in and secure — session authentication and security tokens. These are required to operate the service and are always on. Non-essentialstorage — the first-party usage analytics described in 02.8 (kept in your browser's local storage) and a referral-attribution cookie — runs only after you opt in. On your first visit a banner lets you accept or decline; we remember your choice, and you can change it at any time by clearing this site's data in your browser. We don't use third-party advertising or behavioral tracking cookies.
08.2
Analytics.
Our analytics are first-party and built in-house — there is no third-party analytics provider, and no data is shared with one. When you are signed in, analytics events are associated with your account (see 02.8); for signed-out visitors they are tied only to a random identifier. Analytics run only if you accept (see 08.1).
08.3
Do Not Track.
We respect “Do Not Track” signals where technically practical.
Section 09
Children's privacyWauvel is not for anyone under 18.
09.1
Not for kids.
Wauvelis not directed to children under 18 and is intended for use by business owners and operators. We don't knowingly collect information from anyone under 18. If we learn that we have, we will delete it.
Section 10
International usersWhere your data lives, and what rights you have.
10.1
Where data is processed.
Wauvel is operated from the United States. If you access the service from outside the U.S., your information will be transferred to and processed in the U.S. and other locations where our infrastructure providers operate.
10.2
Region-specific rights.
Depending on where you live, you may have additional rights under laws such as the EU GDPR or the California Consumer Privacy Act — including rights of access, correction, deletion, and portability. We honor these rights for all users regardless of location. To exercise them, email hello@wauvel.com.
Section 11
Changes to this policyHow and when we update what's here.
11.1
Updates.
We may update this policy as the service evolves. For material changes — to what we collect, how we use it, or who we share it with — we will notify you by email at least 30 days before the change takes effect.
11.2
Effective date.
The current version's effective date appears at the top of this page.
Section 12
ContactHow to reach us about privacy.
12.2
Effective date.
This Privacy Policy is effective as of June 27, 2026.