Wauvel

Make your numbers make sense.

How to read your numbers, what to do about them, and what's new in Wauvel — written the way a CFO would say it across the table.

Your QuickBooks numbers, live in Excel — free
ProductJune 29, 2026 · 3 min read

Before anyone reads your month, someone has to get the numbers out of QuickBooks and into a sheet you can work in. We made that step disappear: connect once and your P&L, balance sheet, and cash flow land in a clean, current Excel workbook. Free.

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Profitable but broke: why your P&L says yes and your bank says no
Finance 101June 29, 2026 · 8 min read

Best revenue month of the year, and you still can't make payroll? Your books aren't broken — you're reading the wrong statement. Here are the five places your cash hides while the P&L says you're winning, and the one habit that closes the gap.

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Do you need a CFO yet? An honest answer for founders
Finance 101June 28, 2026 · 7 min read

Hiring a CFO is a six-figure decision most small businesses make too early — or skip for years. Here's what the job actually is, the parts you can do yourself this week, and the signals that mean it's finally time to hire.

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One customer, most of your revenue: the risk nobody puts on the P&L
Finance 101June 28, 2026 · 7 min read

The number that can end a business overnight shows up on no statement: how much of your revenue rides on one customer. Here's how a CFO measures concentration risk, what "good" looks like, and the moves that de-risk it before a banker, an acquirer, or a lost account forces the issue.

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The cash conversion cycle: how many days is your cash actually trapped?
Finance 101June 28, 2026 · 8 min read

Your profit can be up while your bank account is tight — because cash gets stuck in inventory and unpaid invoices on the way back to you. The cash conversion cycle counts the days. Here's how a CFO reads it, and why every day you shave off is cash freed without one extra sale.

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How to read your income statement like a CFO (in ten minutes)
Finance 101June 28, 2026 · 9 min read

The P&L is the one statement everyone reads and almost nobody reads well — they check the bottom line and stop. Here's the ten-minute, top-to-bottom review a CFO runs on it: one rule, seven questions, and the line that's actually the lever.

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Working capital: the number that decides whether growth pays you or drains you
Finance 101June 27, 2026 · 10 min read

Profit is an opinion; cash is a fact — and working capital is the bridge between them. Here's what it is, why fast-growing companies run out of cash, how to model it, and the five numbers to watch every month.

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The free tools we've built so far
ProductJune 26, 2026 · 6 min read

Five CFO-grade spreadsheets, free, and none of them a dead download — you fill each one in right in the browser, then take the real Excel model with the formulas already in. Here's the whole shelf, and which one to reach for.

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Refer an owner, earn 10% — for as long as they stay
ProductJune 26, 2026 · 4 min read

Know another owner who's flying blind on their numbers? Send them your link. When they subscribe, you earn 10% of every payment they make — every month, for their whole life as a customer. Join once, refer for life.

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