Every owner deserves a real report on their numbers.
A big company has a CFO who walks into the room and says — in plain English — what the numbers mean and what to do about them. A business doing a few hundred thousand or a few million usually gets a bookkeeper's export and a gut feeling. Wauvel closes that gap.
$99/mo
Not $150–400 an hour for a fractional CFO.
~5 min
From upload to a report you can act on — not five days.
100% yours
Never sold, never shared, never used to train a model.
The gap we close
For most owners the data already exists — rows of revenue, costs, and cash sitting in an accounting tool nobody has time to interpret. What's missing isn't the numbers. It's someone to say what they mean and what you should do this week. The numbers were never the problem. The translation was.
Blake Ekelund
Finance · Builder
Wauvel was built by Blake Ekelund. Blake spent years in finance writing the exact kind of monthly report Wauvel produces — by hand, for owners who couldn't justify a full-time CFO but still needed someone to tell them the truth about their numbers.
The pattern was always the same. The data was there. The owner was sharp. What was missing was an hour every month from someone who could read a P&L and a balance sheet and translate them into here's what's working, here's what isn't, and here's what I'd do next.
So Blake built a version that does the same work in minutes. The CFO voice in your report isn't a generic AI prompt — it's a system trained on the actual reviews Blake has written. Every report goes out under that standard.
If something in your report doesn't make sense, you can email him directly. You'll hear back from a human — not a ticket bot.
Six things we won't compromise on.
Principles are easy to write and hard to keep. These are the ones we hold the product to — every report, every time.
01
Plain English, always
If a sharp teenager couldn't follow your report, we wrote it wrong. No jargon for jargon's sake, no hiding behind ratios.
02
Real math, then words
Every sentence sits on top of numbers we actually computed from your statements. The commentary explains the math — it never invents it.
03
Your data stays yours
Never sold, never shared, never used to train a model. The AI doesn't even see your name or your business — only the numbers.
04
Priced for an owner
$99 a month, not a four-figure retainer. The whole point is to be affordable for the businesses that get priced out of a CFO.
05
Built to be acted on
A report you can't do anything with is just a prettier spreadsheet. Every report ends with what to look at and what to do next.
06
A human behind every report
The standard was set by a person, the voice was trained on their work, and a person answers when you write in. No anonymous support queue.
Every single report
The test for every report we send is simple: could it go out under Blake's name, to a paying client, without an apology attached? If it wouldn't clear that bar, it doesn't go out.