Every owner deserves a CFO watching their numbers.
A big company has a CFO who walks into the room and says — in plain English — what the numbers mean and what to do about them. A business doing a few hundred thousand or a few million usually gets a bookkeeper's export and a gut feeling. Wauvel closes that gap: it connects to your QuickBooks and reads your books every day — where cash is headed, who owes you, what moved in the P&L, what's wrong in the books — and tells you when something needs you.
$99/mo, everything included. Free for 14 days, no card.
$99/mo
Not $150–400 an hour for a fractional CFO.
~5 min
To connect QuickBooks. After that it reads your books around the clock.
100% yours
Never sold, never shared, never used to train a model.
What it looks like
The read a CFO would give you, waiting every morning.
$156,180 today
Against last year, line by line
Every line opens: department, account, then the transactions behind it.
$691K out, $329K past due
Ranked by who to chase first, with the reminder ready to send.
3 worth a look in the books
Undeposited Funds is holding a balance
Opening Balance Equity still has a balance
Tamarack Outdoor Co. shows a credit balance
Northwind Trading Co. — a sample company. Yours runs on your own books.
The gap we close
For most owners the data already exists — rows of revenue, costs, and cash sitting in an accounting tool nobody has time to interpret. What's missing isn't the numbers. It's someone to say what they mean and what you should do this week. The numbers were never the problem. The translation was.
Blake Ekelund
Finance · Builder
Wauvel was built by Blake Ekelund. Blake spent years in finance writing the exact kind of monthly report Wauvel produces — by hand, for owners who couldn't justify a full-time CFO but still needed someone to tell them the truth about their numbers.
The pattern was always the same. The data was there. The owner was sharp. What was missing was an hour every month from someone who could read a P&L and a balance sheet and translate them into here's what's working, here's what isn't, and here's what I'd do next.
So Blake built a version that does the same work in minutes. The CFO voice in your report isn't a generic AI prompt — it follows the structure of the reviews Blake wrote by hand: what moved, why it moved, and what to do about it. Every report is built to that standard.
If something in your report doesn't make sense, you can email him directly. You'll hear back from a human — not a ticket bot.
Six things we won't compromise on.
Principles are easy to write and hard to keep. These are the ones we hold the product to — every report, every time.
01
Plain English, always
If a sharp teenager couldn't follow your report, we wrote it wrong. No jargon for jargon's sake, no hiding behind ratios.
02
Real math, then words
Every sentence sits on top of numbers we actually computed from your statements. The commentary explains the math — it never invents it.
03
Your data stays yours
Never sold, never shared, never used to train a model. The AI doesn't even see your name or your business — only the numbers.
04
Priced for an owner
$99 a month, not a four-figure retainer. The whole point is to be affordable for the businesses that get priced out of a CFO.
05
Built to be acted on
A report you can't do anything with is just a prettier spreadsheet. Every report ends with what to look at and what to do next.
06
A human behind the product
The standard was set by a person, the voice follows the way they wrote, and a person answers when you write in. No anonymous support queue.
What every report is built to
The bar every report is built to is simple: could it go out under Blake's name, to a client, without an apology attached? If a section can't clear that bar, it gets rebuilt.