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Wauvel— for small business owners & founders without a finance team
A CFO-level report
on your books.
Without the CFO retainer.
Upload your monthly P&L and, in about five minutes, get a plain-English report: what changed, what it means, and what to do about it this week. Your first one is free — then unlimited reports from $99/mo.
From a sample report
Gross margin
40.0 %
Days to get paid
61 days
Current ratio
1.99
- Your first report is free — no credit card
- Plain-English answers in about five minutes
- Built for owners & founders without a finance team
- Written in a real CFO's voice, not generic AI
Or skip the signup — connect QuickBooks or drop your P&L for an instant preview, no account needed.
EncryptedOnly your account can see itHow we handle your data →
Why Wauvel
What a $150–400/hour CFO would tell you, from $99 a month.
Most small businesses can't justify a fractional CFO, so they skip the monthly report or grind it out at 9pm on Sunday. Wauvel does the report for you — pulls your numbers apart, finds what's worth your attention, writes it in plain English.
5 min
From upload to a finished report
$99
A month to start — unlimited reports, first one free.
3–5
Things worth doing this month, straight from your numbers
0
Finance jargon you have to Google
How it works
From a messy export to a clear answer, in four steps.
1
Connect or upload your books
Connect QuickBooks for a one-click pull, or export your P&L and balance sheet and drag them in — we handle the rest, including the messy line items most small business books have.
2
Calculate
A calculator engine runs the numbers: margins, cash position, how long customers take to pay, how much runway you have. Every figure is computed straight from your statements, so you can trace each one back to a line you recognize.
3
Translate
AI trained on the reviews Blake has written turns the numbers into plain English — what changed, why it matters, what you might do about it. The way a smart friend who happened to be a CFO would tell you.
4
Decide
You get a short report you can read in ten minutes — with three to five things worth doing this month. Show it to your accountant, your co-founder, or just yourself.
The honest part
Garbage in, garbage out
Your report is only as sharp as your books are clean — but you don't need perfect books to start. Upload what you have, messy corners and all, and we'll flag what's missing and how it would sharpen the report. Your first one is free. Clean detail in, clean report out.
What you get
The questions your monthly report answers.
01
Am I making money?
A clean view of revenue, costs, and profit for the period — and how that compares to last month and last quarter. The bottom line, with context.
02
Where is my cash actually going?
Cash on the balance sheet is one number. Cash tied up in unpaid invoices, inventory, or slow-paying customers is another. We show you the difference, in dollars.
03
Better or worse than last month?
Every number sits next to the prior period, with the change called out. No guessing whether things are trending up or down.
04
What should I do this month?
Three to five specific things worth your attention, tied to what the numbers actually say. Not generic advice — your situation, this month.
05
What should I ask my accountant?
A short list of questions worth bringing to your CPA or your next planning conversation. The right questions are half the work.
06
Something you can actually share.
A clean PDF you can email to your accountant or your investor. No Wauvel branding. Just your business, on a page.
Sample
A peek at a real-format report.
Sample data from Northwind Trading Co., a fictional wholesale distributor. Your report runs through the same engine and looks just like this.
Monthly review
Northwind Trading Co.
Period covered
Dec 2024 – May 2026
Gross margin
40.0%
Days to get paid
61days
Current ratio
1.99
▼ −1.09| Line item | Dec 2024 – May 2026 |
|---|---|
| Revenue | $5,733,000 |
| Gross profit | $2,293,200 |
| Operating income | $460,350 |
| Net income | $397,710 |
| Cash on hand | $160,000 |
| Accounts receivable | $650,000 |
| Inventory | $760,000 |
What you should know
Revenue is up about 30% and margins are widening — but the growth is being financed by the balance sheet, and cash is getting tight.
Northwind is growing, and growing profitably. Over the period it turned $5.73M of revenue into $2.29M of gross profit — a clean 40% gross margin — and $460K of operating income (8.0%), with the most recent months running about 30% ahead of a year ago. Operating expenses grew slower than sales, so operating margin is widening as the business scales. On the income statement, this is a healthy company.
Questions for your next conversation
- Inventory has grown to $760K — about 119 days on the shelf. Which SKUs are slowest, and what would it take to get back toward 90 days without risking stockouts?
- Cash fell from $315K to $160K over the year even though we were profitable — the growth tied it up. Are we comfortable with that trajectory, or do we want to slow the working-capital build?
- The line of credit went from $0 to $230K. What's the payback plan, and should we be resizing or terming out the facility while the business is strong?
The excerpt above is the front page. The full version includes the line-by-line numbers, a working-capital deep-dive, three to five things worth doing this month, and questions for your next conversation.
View the full sample →Founder
Blake Ekelund
Finance · Builder
Wauvel was built by Blake Ekelund. Blake spent years in finance writing the kind of monthly report Wauvel produces — by hand. He built this version to do the same work faster.
The CFO voice in your report isn't a generic AI prompt — it's a system trained on the actual reviews Blake has written. Every report goes out under that standard.
If something in your report doesn't make sense, email hello@wauvel.com. You'll hear back from a human.
Your data
Your numbers are yours.
Financial data is sensitive. Here's exactly what happens to it — whether you upload files or connect QuickBooks — written out so you can decide if you're comfortable before you hand Wauvel a single number.
✓
Encrypted in transit and at rest
Your files travel over HTTPS and sit on encrypted disk storage. Standard for any modern web app — but worth saying out loud.
✓
Only your account can see your data
Per-user storage paths plus database row-level security. Even our infrastructure can't pull up your numbers without going through the same auth wall you do.
✓
Connected through Intuit, never your password
QuickBooks links over Intuit's official sign-in, so your QuickBooks credentials never reach us. The tokens that authorize the connection are encrypted on our side and never stored in plaintext.
✓
QuickBooks access is read-only — and yours to cut
We only pull your financial reports — profit & loss, balance sheet, cash flow. We can't write to, change, or move anything in your books. Disconnect anytime and we revoke the access at Intuit and delete the connection.
✓
Read by Claude, never used to train models
The AI that reads your statements is Claude, by Anthropic. Their API terms explicitly forbid training on customer data. Your numbers go in, your commentary comes back — that's the loop.
✓
Never sold, never shared
No data resale. No analytics piped to third parties. No advertiser pixels. Your data exists for your reports — that's it.
✓
Delete your data anytime
Email hello@wauvel.com and we'll wipe your files and reports inside 24 hours. Self-serve deletion lands in the dashboard soon.
✓
The AI doesn't know whose books it's reading
Your name, email, business name, and file name never reach Claude. The model sees the numbers and the line-item categories, then writes the commentary blind to who you are.
Pricing
Here's what it costs.
Your first report is free, no card required. After that, three tiers — all with unlimited reports — from $99/mo: the report itself, a forward forecast, and a CFO you can talk to. Cancel anytime.
Start free
First report
Try it on your numbers.
Free
One full report on your own books. No card required.
Get my free report →CFO Reporting
Know what happened.
$99/mo
or $990/yr — two months free
Unlimited plain-English reports on your numbers — the full monthly review, whenever you close your books.
Choose ReportingMost popular
CFO Forecasting
See what's coming.
$149/mo
or $1490/yr — two months free
Everything in Reporting, plus the forward look: a rolling cash forecast and a calendar of what's landing and what's due.
Choose ForecastingCFO Reasoning
Decide what to do.
$199/mo
or $1990/yr — two months free
Everything in Forecasting, plus an unlimited CFO you can talk to — grounded in your own numbers, on every report.
Choose ReasoningWauvel is licensed for a single business. Using it for client work — bookkeeping, advisory, or fractional CFO services? A Partner plan is required — get in touch →
The fine print, plainly stated
AI-generated content
Reports generated by Wauvel use AI analysis of financial data you provide. The system can make mistakes. Reports are a starting point for discussion, not professional financial, tax, or accounting advice. Material decisions should be reviewed with a qualified CPA, CFO, or advisor before you act.
Liability
Wauvel makes no warranty as to the accuracy, completeness, or suitability of generated content for any particular purpose. You retain responsibility for the accuracy of input data and for reviewing all output before sharing it.