← The sales analytics libraryPractice · 4 questions →
Bookings & revenue
Bookings
The total value of contracts signed in a period. The sales team's output measure, before any revenue is recognised.
Owned by: Entry sales analystTest band: Entry sales analyst
In practice
Decide what counts: total contract value or annualised, new only or including renewals. Report new, expansion, and renewal bookings as separate lines.
The kind of thing the test asks
- Which of these counts as a booking?
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