← The sales analytics libraryPractice · 33 questions →
Bookings & revenue
Average deal size
Bookings divided by the number of deals won. One of the four velocity levers, and the one most affected by mix.
Owned by: Entry sales analystTest band: Entry sales analyst
The formula
Average deal size = Bookings ÷ Deals won
In practice
Report the median beside the mean — one enterprise deal doubles the mean and tells you nothing about the typical sale. Track it by segment.
The kind of thing the test asks
- Bookings of $1.2M from 30 deals gives an average deal size of…
More in bookings & revenue
Run a business, not a sales team? Wauvel reads your revenue by customer and month, straight from your QuickBooks.
$99/mo, everything included. Free for 14 days, no card.