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Bookings & revenue
Ramped and unramped deals
Contracts whose value steps up over the term — a discounted first year, seats added on a schedule. Bookings, ACV, and ARR each treat the ramp differently.
Owned by: Sales ops managerTest band: Sales ops manager
In practice
Book the contract at its terms, quota-credit at first-year ACV, and forecast ARR at the ramped run rate. Three views, all true.
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