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Leadership
Sales and marketing alignment
Shared definitions, a shared funnel, and shared targets between the team that generates demand and the team that closes it.
Owned by: Sales ops managerTest band: Sales ops manager
In practice
Give marketing a pipeline target in dollars, not a lead target in counts, and the argument about lead quality mostly ends.
The kind of thing the test asks
- The most effective single change to align sales and marketing is…
More in leadership
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