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Leadership
Revenue operations
One function owning the systems, data, process, and planning across marketing, sales, and customer success, so the funnel is measured end to end by one set of definitions.
Owned by: Sales ops managerTest band: Sales ops manager
In practice
The first job of RevOps is a single definition of every stage and metric. The second is a single source of truth. Everything else waits on those.
The kind of thing the test asks
- The first job of a new RevOps function is…
- Marketing, sales, and customer success each report a different number for "customers". The structural fix is…
More in leadership
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