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Leadership
Sales metrics for the board
The few numbers a board needs on sales: bookings versus plan, pipeline coverage for next quarter, win rate and cycle trends, rep productivity, and the capacity plan.
Owned by: VP Sales Ops / CROTest band: VP Sales Ops / CRO
In practice
A board wants to know whether next quarter is covered and whether the machine is getting more efficient. Everything else is appendix.
The kind of thing the test asks
- The two questions a board is really asking about sales are…