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Data & reporting
Funnel metrics by source
Conversion, cycle, deal size, and win rate broken out by where the lead came from — inbound, outbound, partner, event.
Owned by: Sales analystTest band: Sales analyst
In practice
Sources differ more than reps do. An inbound lead at a 30% win rate and an outbound one at 8% should not share a coverage target.
The kind of thing the test asks
- Inbound leads close at 30%; outbound at 8%. The right coverage target…
More in data & reporting
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