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Data & reporting
Attribution
Assigning credit for a deal to the marketing and sales touches that produced it — first touch, last touch, or multi-touch.
Owned by: Senior sales analystTest band: Senior sales analyst
In practice
No model is right; consistency is what matters. Pick one, apply it to every deal, and use it to compare channels, not to settle arguments.
The kind of thing the test asks
- The first-touch model credits marketing with 70% of bookings; last-touch credits sales with 80%. The right response is…
More in data & reporting
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