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Productivity & capacity
Activity metrics
Calls, emails, meetings, demos, and proposals per rep per period — the inputs that precede pipeline.
Owned by: Entry sales analystTest band: Entry sales analyst
In practice
Activity is a leading indicator, not a goal. Find the activity levels of your top quartile and use those as the floor for everyone else, then stop counting.
The kind of thing the test asks
- Activity metrics like calls and emails are best used as…