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Pricing & deals
Price realization
Net price achieved as a share of list. The mirror of discount, aggregated: how much of the price book the team actually collects.
Owned by: Senior sales analystTest band: Senior sales analyst
The formula
Price realization % = Net price ÷ List price
In practice
A 10-point improvement in realization on a 20%-margin product doubles the margin. It is usually the highest-return project in sales ops.
The kind of thing the test asks
- Price realization improves from 78% to 85% on a 25%-margin product line. Margin rises to roughly…