← The sales analytics libraryPractice · 4 questions →
Customer economics
Cohort retention
Following the customers won in each period and measuring how many, and how much revenue, remain over time — the only honest view of whether customers stay.
Owned by: Senior sales analystTest band: Senior sales analyst
In practice
A retention curve that flattens after month six means the product keeps the customers who make it that far; one that keeps sloping means it does not.
The kind of thing the test asks
- The retention curve flattens at month six around 80%. This means…
More in customer economics
Run a business, not a sales team? Wauvel reads your revenue by customer and month, straight from your QuickBooks.
$99/mo, everything included. Free for 14 days, no card.