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Customer economics
Cohort retention
Following the customers won in each period and measuring how many, and how much revenue, remain over time — the only honest view of whether customers stay.
Owned by: Senior sales analystTest band: Senior sales analyst
In practice
A retention curve that flattens after month six means the product keeps the customers who make it that far; one that keeps sloping means it does not.
The kind of thing the test asks
- The retention curve flattens at month six around 80%. This means…