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Reporting & leadership

Choosing KPIs

The handful of metrics that actually drive the business's profit and cash, chosen so each has an owner and a target. Three to five, not twenty.

Owned by: AnalystTest band: Analyst
Practice · 5 questions →

In practice

A KPI nobody can move is a statistic. If the number moved last month, someone should be able to say what they did.

The kind of thing the test asks

  • A good KPI is one that…
  • A dashboard shows 24 metrics, all green. The most likely problem is…
Answer these in the test →

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